Ashlee Ammons is the co-founder of Mixtroz, an app that helps meeting attendees easily connect and engage with one another; all while helping the event host learn more about them based on the responses to customized questions. The mother-daughter co-founding team leveraged their domain expertise to build their technology based startup in Nashville, TN.  With a background in event production and HR management the dynamic team has went on to raise $200k for their company.  In this episode Ashlee shares the “aha” moment that sparked the idea.  She shares how they met their development team, their approach to customer discovery, as well as the grit and persistence that has propelled their success.     Key Highlights:

• Leveraging domain expertise to build solutions using technology
• Finding a development team
• Assessing skillsets and team member strengths to identify roles of team members
• Process of creating the initial minimal viable product(MVP)

  Resources & Tools Mentioned in the Show: Canva DocSend   Favorite Business Book “The Gifts of Imperfection” by Brene Brown   Connect with Ashlee! Mixtroz.com @mixtroz @champagneproblemsash87     Connect with Innovator Tribe on Instagram, Facebook, and Twitter! InnovatorTribe.com IG: @InnovatorTribe Facebook: Innovator Tribe Twitter: @InnovatorTribe   Music by Calid B | @CalidB