For lead generation and B2B targeting, LinkedIn has been a popular advertising platform for many brands to connect with potential customers and like-minded industry professionals. LinkedIn has grown the advertising capabilities offered – from targeting options to new ad units – staying on top of the latest updates is vital to campaign success.
In episode 16 of MoreVisibility’s Eye on Digital Marketing podcast, Khrysti Nazzaro and Chuck Forbes discuss:
Demographic and industry targeting Using LinkedIn for a “full funnel” marketing approach Types of ad units available to advertisers And MoreListen to the podcast now.
If you are interested in optimizing or launching LinkedIn Advertising campaigns, please contact our Interactive Advertising experts at MoreVisibility.