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16. "LinkedIn's cutest accountant" shares how he uses marketing to build a more profitable business
Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.”
Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.
Marketing tactics discussed in this episode include:
- Networking
- Local SEO
- Publicity/PR
- Podcast guesting
- Email newsletter
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By Jottful
5
88 ratings
Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.”
Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.
Marketing tactics discussed in this episode include:
- Networking
- Local SEO
- Publicity/PR
- Podcast guesting
- Email newsletter