Latitud Podcast

#16 - Make it or break it: Marcelo Abritta, Buser


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When Marcelo Abritta pitched Buser to a VC for the first time, he didn't have a lot of leverage. His operation was quickly blocked by authorities and incumbents. He wasn't yet working full time on the business. And the cherry on top: he had a six-figure debt from a recently failed company. 

He did, however, receive a great investment offer from a top-tier fund that same day

Everyone knew from the start that that would be a "make it or break it" type of deal — and it still is. In fact, Marcelo likes to make that clear even to potential hires. But with high risks come high returns.  

In this episode, you'll find out: 

  • How that first pitch went down.  
  • The behind the scenes of their whole fundraising process. 
  • How they stay scrappy and lean. 
  • And the challenges and measures you take when you're this heavy on uncertainty. 

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Latitud PodcastBy Latitud

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