The answer is not to scare everyone into thinking your product will save them from the virus. Shocking!

I chat with Salvatore Migliara, Founder of Rul3 Media, Creative Marketing Agency, to understand how to approach marketing during the trying times. 

As an entrepreneur himself, he suggests providing as much value to your customers as possible. During this time of uncertainty, showing up for your customers, regardless of the time you put in, will help build credibility and trust. So when everything quiets down, your customers continue using your services. 

If the pandemic lasts for several more months, Salvatore believes that marketing will adapt to the terms and regulations of what we are allowed to do. Regardless, it is ideal to maintain and even boost social media content to keep your brand top of mind.

To ask questions: https://rul3media.com/

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