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16. Marketing The Product Responsible for Pro Athletes Getting Better Sleep w/ Tara Youngblood
On this episode of Marketing Behind the Curtain, we sit down with Tara Youngblood, CEO of Chili Technologies. Their product, the ChiliPAD, is extremely popular among professional athletes, biohackers, and trainers across the US. She'll give us the scoop on what practices have enabled her team to see such great success within the e-commerce world. We’ll also touch on:
- Why video content is the most compelling for e-commerce
- How archetype models inform your marketing
- Production tips when it comes to video
- Good channels to start with for content marketing including Facebook, Instagram, YouTube, podcasting, and user-generated content
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By Method SavvyOn this episode of Marketing Behind the Curtain, we sit down with Tara Youngblood, CEO of Chili Technologies. Their product, the ChiliPAD, is extremely popular among professional athletes, biohackers, and trainers across the US. She'll give us the scoop on what practices have enabled her team to see such great success within the e-commerce world. We’ll also touch on:
- Why video content is the most compelling for e-commerce
- How archetype models inform your marketing
- Production tips when it comes to video
- Good channels to start with for content marketing including Facebook, Instagram, YouTube, podcasting, and user-generated content