Marketing MasterClass - Psychology in Communication

16. Mt. Stupid - best trip to be late with innovations


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In this episode we are visiting Mt. Stupid. Defined by Dunning & Kruger, a typical overconfidence effect coming with too little knowledge but too excessive desire to share one's opinion based on no facts or data, just driven by illusory superiority bias. And constituting a serious roadblock for an innovation to have a fast-forward diffusion process in the organization. All that losing pioneer benefit of high demand, margins & loyalty.

We've all been there. I'm sharing my successful experiences how not to climb Mt. Stupid - very happy to learn your experiences how you are pitching your innovative ideas for them to be timely implemented.

Please share on pentonica.net.

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Marketing MasterClass - Psychology in CommunicationBy Michal Szaniecki