In this episode, Jonathan interviews Nicholas Kusmich about his entrepreneurial journey and success in the Facebook ad industry. They discuss Nick's upbringing, including his father's entrepreneurial career and the financial hardships his family faced. Nick shares his transition to internet marketing, how he found success with Facebook ads and started a consultancy to help others. They also discuss the importance of community and its impact on Nick's life.

Nicholas is an absolute genius of Facebook advertising. Having scaled hundreds of millions of dollars of Facebook ad campaigns. Author, founder and entrepreneur. Nicholas Kusmich is the founder of the H2H Media group and nicholaskusmich.com, Host Convert Podcast responsible for over 10B ad impressions, over 55M leads generated and $600M in collective revenue.

What we discuss:

[00:01:24] Nick discusses his childhood, his father's entrepreneurial experience, and his parents' convenience store.

[00:08:10] Nick shares the moment when his mother got rejected from a job interview due to her limited English skills, and his decision to become the primary breadwinner for his family.

[00:09:45] Nick talks about his experience attending a job interview that turned out to be a Cutco knife sales presentation.

[00:13:03] Nick discusses how he started advertising his e-book on Facebook and Plenty of Fish, and the success he found in generating a positive return on investment.

[00:19:26] Nick discusses the importance of identifying true friends during difficult times and shares advice he received about distinguishing between genuine friends and associates.

[00:21:01] Nick and Jonathan discuss the significance of having a supportive community and how it has positively influenced Nick's life and business.

[00:29:11] Nick discusses how he and his wife decided to move to Kelowna during the COVID-19 pandemic and their experience finding a house.

[00:29:54] Nick talks about the community of people who moved to Kelowna during the pandemic and how they formed bonds through activities like dinners, vacations, and mastermind groups.

[00:39:52] Nick explains the significance of having multiple products and increasing the lifetime value of a customer for effective marketing.

[00:43:03] Nick discusses two ways to scale advertising campaigns: scaling deep within a target audience and scaling wide by targeting new audiences.

[00:46:25] Nick provides a framework for testing creatives in direct response marketing, focusing on having a control and a variable, and running with the winners while dumping the losers.

[00:50:19] Nick gives an explanation of remarketing and its three directions: forward, back, and around.

[00:53:37] The group discusses the purpose of ads and the importance of being congruent with the platform's context.

[00:58:01] Nick speculates on the future of advertising, including AI advancements and personalized recommendations in retail stores.

[01:00:47] Nick explores the impact of marketing in society and how it helps people discover solutions to their problems.

Episode Resources:

Nicholas Kusmich | Website

Nicholas Kusmich | Instagram