<p>This is part one of my two-part conversation with Ray DePaul. Ray was also the director of product planning for RIM, the company that brought us the Blackberry. A successful entrepreneur himself, Ray now teaches and help guide entrepreneurs.</p>

This is part one of my two-part conversation with Ray DePaul. Ray was also the director of product planning for RIM, the company that brought us the Blackberry. A successful entrepreneur himself, Ray now teaches and help guide entrepreneurs.

16 - Part 1: What you need to succeed at building a business and a meaningful brand - with Ray DePaul

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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16 - Part 1: What you need to succeed at building a business and a meaningful brand - with Ray DePaul

16 - Part 1: What you need to succeed at building a business and a meaningful brand - with Ray DePaul