In this episode, we sit down with Piersten Gaines, Founderand CEO of Pressed Roots, the first national luxury blowout bar createdspecifically for highly textured hair. Piersten shares how her personalexperiences led to the launch of a brand that’s redefining inclusivity in thebeauty industry. From early pop-up salons to opening the flagship Pressed Rootslocation just days before the pandemic shutdown, Piersten walks us through thechallenges, lessons, and victories that shaped her journey. We explore what itmeans to build a purpose-driven brand, how she’s preparing to franchise in2025, and the powerful connection between beauty, identity, and community.