Newsfeed, Sidebar, Audience Network, In-app placements… I swear Facebook has 15 ways to run your new patient ads. I know cuz I've tried them all. I found that only a couple ways actually work. The rest just leak money away from your budget into a black hole that apparently leads to Mark Zuckerberg's back pocket. LOL! Let me save you some trouble and just tell you which ones you want to focus on.