Kevin Perlmutter: "And for brands, what that means is, people's emotional states of mind, this is where we started the conversation, people's emotional states of mind, people's needs have changed, they've changed quite significantly, and maybe they'll go backwards, maybe they'll keep going forward". 

Listen full episode www.jasminemoradi.com 

Soundbites

Soundbite #1.1 – The sound of Porsche (30:50)

Soundbite #1.2 – Limbic Sparks (35:28)

Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)

Soundbite #1.4 – The power of emotional brand associations. (51:58)

Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)

Soundbite #1.6 – Habit vs. Loyalty. (55:08)

Soundbite #1.7 – The power of emotions in sonic branding. (15:28)

www.limbicbrandevolution.com

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