Of course your product is delicious! But, that’s just the baseline. 😜 It takes so much more work to get your product on to grocery shelves AND into consumers’ pantries. Luckily, we have Alli Ball on our latest episode of the pod - spilling the beans on retail success! She’s the creator of Retail Ready®, host of the Food Biz Wiz® Podcast, and founder of her own CPG consulting business. And together, we discuss: 1) Problems for growing CPG brands to avoid, 2) how smaller CPG retail brands can stand out on the shelves, and 3) how to form a stronger bond with your grocery buyers + retailers. Plus, many more juicy tidbits that we know extra-small to small to medium CPG biz owners need to hear. Ya better listen now!! For more from us, head to umaimarketing.com