Every choice we make, in business and life, carries with it a cost — and it’s not always financial. There are unquantifiable, human costs such as focus, attention, willpower, energy, and relationships. In this episode we’ll talk about how to account for the costs of each decision, and how to tip the scales and create most positive outcomes.

 

This “cost of choice” applies equally to personal brand builders, entrepreneurs, marketing managers, and leaders.

 

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