In this episode I have the pleasure of interviewing Nir Bashan.

Nir Bashan is the founder and CEO of The Creator Mindset LLC, where he teaches business leaders around the world, how to harness the power of creativity to improve profitability, increase sales, and make work more meaningful. His clients include AT&T, Microsoft, Ace Hardware, The NFL Network, EA Sports, and JetBlue. He’s also the author of newly released book, The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

If you Think creativity is just for “creative types”? Think again! Nir Bashan reveals why every business leader and professional has the capacity to be more creative. In today’s episode, we’ll get a chance to learn how we can all become more creative...in a business way.    

 

Here’s Nir’s big idea: Lots of companies proclaim their commitment to innovation. Yet, in business schools and professional training seminars, the lion’s share of what’s taught, places a priority on analysis, data, and spreadsheet logic.       

 

So why does this matter? What’s the problem?

The vast majority of bright and ambitious people are working at half their potential because they’ve only developed the analytical part of their thinking. Despite all the talk about innovation, people in business aren’t taught how to think creatively.

Sadly, creativity is often pigeonholed as a gift reserved for artistic types. As a result of our creativity deficit, careers are stalled and companies are grappling to compete and survive. Nir Bashan has devoted his career to the topic of how to train your mind to think more creatively.

He offers practical, easy to apply tips for how you can unleash your creativity & in doing so find more joy and meaning from your work.