When I was a magician, I made one, tiny change to my price that pretty much eliminated the amount of haggling I had to do.

Here's what I did:

I raised my price from £400 to £415.

Why did it work so well?

Because £400 seems a little too neat. Like you made it up or threw a dart into a dartboard.

£415, on the other hand... that sounds specific, right?

After all, there must be a reason it's £415, and not £400... or £425.

There are a few more reasons why this works so well, and how it applies to online marketing (especially if you're selling something for a price that ends in a "7"!)

You'll have to check out the episode for those though.

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Why not check out the other episodes while you're here?

("Because I'm busy and there are better things to look at on the internet!")

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