What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both? 
 
Aaron, Mary and James talk about what makes a great content pillar in 2022. To nobody’s surprise, a good content pillar in 2022 looks different than the content pillars of 2012. 
 
As always, focus remains on the why and how the content pillar tactic helps your customers win.

What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both? Aaron, Mary and James talk about what makes a great content pillar in 2022. To nobody’s surprise, a good content pillar in 2022 looks different than the content pillars of 2012. As always, focus remains on the why and how the content pillar tactic helps your customers win.

#16: What makes a good content pillar?

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.

Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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Marketing

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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#16: What makes a good content pillar?

#16: What makes a good content pillar?