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#16 - What's a trademark? How to identify one of most important parts of your business
In this episode of The Shontavia Show, host Shontavia Johnson runs through trademarks 101--she talks about why trademarks are one of the most important components of a business, and the different types of trademarks that exist. If you're wondering what a trademark is and whether you have any, check out this episode!
*AKAs: please don't be mad about my comment about the SKEE-WEE! It is all in love, and I really respect that your organization has built an amazing intellectual property strategy. I wish the rest of the D9 would do the same :-). Find a full summary and show notes at: https://shontavia.com/16-2/ .
01:08 How trademarks protect the relationship between entrepreneur and customer/client.
03:16 What is a trademark? The definition and examples
04:00 AKA SKEE WEE trademark example (no disrepect to AKAs intended!)
05:00 The legal requirements to have a protectable trademark
07:34 The 4 trademark categories: arbitrary/fanciful, suggestive, merely descriptive, and generic
14:22 4 ways to protect your trademark
// Show Notes
AKA’s “Skee Wee” Sound is Now a Registered Trademark: https://popcultureclass.com/2017/01/12/akas-skee-wee-sound-is-now-a-registered-trademark/
Goats on the Roof: Iconic Wisconsin Restaurant Wins Trade Dress Dispute: http://www.dewittllp.com/news-education/posts/2019/12/16/goats-on-the-roof-iconic-wisconsin-restaurant-wins-trade-dress-dispute
How to protect and register your trademarks: https://shontavia.com/how-to-protect-and-register-your-trademarks/
What does it mean to “use” a trademark?: https://shontavia.com/what-does-it-mean-to-use-a-trademark-little-word-big-question/
You can trademark almost anything : https://shontavia.com/you-can-trademark-almost-anything/
Secretary of State's Offices: https://tinyurl.com/w4fye7l
Registering your business: A directory: https://shontavia.com/where-to-incorporate-your-business-a-directory/
//Social Media
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://www.shontavia.tv
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By Shontavia JohnsonIn this episode of The Shontavia Show, host Shontavia Johnson runs through trademarks 101--she talks about why trademarks are one of the most important components of a business, and the different types of trademarks that exist. If you're wondering what a trademark is and whether you have any, check out this episode!
*AKAs: please don't be mad about my comment about the SKEE-WEE! It is all in love, and I really respect that your organization has built an amazing intellectual property strategy. I wish the rest of the D9 would do the same :-). Find a full summary and show notes at: https://shontavia.com/16-2/ .
01:08 How trademarks protect the relationship between entrepreneur and customer/client.
03:16 What is a trademark? The definition and examples
04:00 AKA SKEE WEE trademark example (no disrepect to AKAs intended!)
05:00 The legal requirements to have a protectable trademark
07:34 The 4 trademark categories: arbitrary/fanciful, suggestive, merely descriptive, and generic
14:22 4 ways to protect your trademark
// Show Notes
AKA’s “Skee Wee” Sound is Now a Registered Trademark: https://popcultureclass.com/2017/01/12/akas-skee-wee-sound-is-now-a-registered-trademark/
Goats on the Roof: Iconic Wisconsin Restaurant Wins Trade Dress Dispute: http://www.dewittllp.com/news-education/posts/2019/12/16/goats-on-the-roof-iconic-wisconsin-restaurant-wins-trade-dress-dispute
How to protect and register your trademarks: https://shontavia.com/how-to-protect-and-register-your-trademarks/
What does it mean to “use” a trademark?: https://shontavia.com/what-does-it-mean-to-use-a-trademark-little-word-big-question/
You can trademark almost anything : https://shontavia.com/you-can-trademark-almost-anything/
Secretary of State's Offices: https://tinyurl.com/w4fye7l
Registering your business: A directory: https://shontavia.com/where-to-incorporate-your-business-a-directory/
//Social Media
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://www.shontavia.tv