16: Needless to say, Sara Brooks is a PR maven, with experience working on both coasts, and both ends of the spectrum on the media side and with clients. She launched Covet PR in 2014, setting out to create a PR agency like no other, focusing solely on consumer brands that are pushing boundaries, setting new standards and innovating the wellness industry. Covet PR has been so successful, that top digital marketing agency, Power Digital, acquired Sara’s business baby, keeping her in an executive role. 

Sara is so much fun to talk to; I seriously felt like I was sitting at happy hour with a friend I’ve known for years. She has so many useful tips for business owners and also balancing your lifestyle around your entrepreneurial life. 

We also talk about:

• Managing several female personalities in the workplace
• Being acquired by a large company
• Meeting her husband on Tinder and dating in the pandemic (from Chanel)
• Making poor lifestyle choices while trying to balance your home life and work life and how to fix it

 

Drink of the Week:

Skipped the booze this week! WHAAATT??

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Get more Cha Cha Sips @chanelsonego!

 

Resources:

• covetpr.com
• Instagram: @power_digital
• Follow Sara: @thesarabrooks

Cha Cha Sips is managed and edited by Nikki Butler Media.