As an email marketing strategist, my main goal is to help my customers achieve growth. And true growth comes from a) understanding and leveraging your data and b) building great relationships with your customers. PERIOD. Email is less about trying to get the promotional buyer on that one key moment of each year and more about sustainable growth - building loyalty and creating a referral loop that is an endless engine of new customers. That's why Amazon can be a real problem in achieving sustainable growth.

After seeing some chatter about this very topic, I felt compelled to join in. As I find myself more and more working to help these eComm companies take back some control from Amazon.

Have questions after the episode? Send them my way - [email protected]