As of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this shift means and how to respond.

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Chapters:

01:36 – Instagram Posts Now Indexed by Google

03:49 – Why B2B Should Reconsider Instagram

05:25 – ChatGPT Might Be Using Google Snippets

07:26 – SEO + AEO = Unified Strategy

08:10 – New AI Search Browser: Comet by Perplexity

08:52 – Does Search Convergence = Less Work?

10:30 – The 80% Stat That Should Scare News Sites

11:17 – What Non-SEO Experts Can Do

Sources:

"Instagram Posts Can Now Rank on Google (And Why That Changes Everything)" by Annie-Mai Hodge for Atlas SEO

"Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]" by Aleyda Solis for aleydasolis.com