Brands for a Better World (formerly Evolve CPG)

160 - Eat Your Nutrients with Sara Cullen of GEM

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Are you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to get through the day, despite healthy eating habits? In this episode, we sit down with Sara Cullen, Founder and CEO of GEM, to discuss why so many people suffer from nutrient deficiencies and how her company delivers delicious, effective, and holistic solutions. GEM is a nutrition company dedicated to transforming human and planetary health through the power of food. It is on a mission to deliver delicious nutrition to everyone while building a healthier food system. In our conversation, we discuss how she developed the first-ever real food multivitamin, the origins of her scientific advisement board, the transformative health benefits experienced by GEM’s customers, why food is medicine, and much more. Tune in to uncover the secrets of nutrition rooted in real food and how GEM is improving diets and revolutionizing the food system with Sara Cullen!


Key Points From This Episode:

  • Problems and gaps in the food system and how GEM is providing solutions. 
  • How Sara’s health issues led her to GEM and fixing the current food system.
  • The product development process and why she chose bit-sized food as the form factor.
  • Learn about the importance of product innovation in achieving GEM’s mission. 
  • GEM’s multifaceted approach to improving human and planetary health.
  • Challenges and hurdles of creating the first-ever real food multivitamin.
  • Unique packaging problems of storing and transporting a food multivitamin.
  • Why evidence-based approaches to product development are vital to GEM.
  • How Sara created a scientific advisor panel for GEM and why. 
  • The exciting results of GEM’s consumer perception study.
  • Sara’s entrepreneurial roots and hard lessons from her career journey.
  • What GEM is currently focusing on and its plans for the future.
  • Final takeaways for listeners and our round of rapid-fire questions with Sara!


    • Links Mentioned in Today’s Episode:

    Sara Cullen on LinkedIn

    Sara Cullen on Instagram

    GEM

    GEM on Instagram

    GEM on TikTok

    Venture For America 

    Daily Harvest 

    Citruslabs

    No Evil Foods

    Episode 144: When Everything Goes Wrong with Sadrah Schadel of No Evil Foods

    The One Thing

    Let My People Go Surfing

    Patagonia

    Modern Species 

    Gage Mitchell on LinkedIn

    Gage Mitchell on X

    Brands for a Better World Website

    Brands for a Better World on YouTube

    Brands for a Better World email

    Impact Driven Community

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    Brands for a Better World (formerly Evolve CPG)By Gage Mitchell of Modern Species
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