Devchat.tv Episode Roundup

160 FS A Deep Dive on Positioning Yourself As a Specialist with Philip Morgan

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02:09 - Philip Morgan Introduction

  • Twitter
  • Philip Morgan Consulting
  • The Positioning Manual for Technical Firms by Philip Morgan

    • 02:30 - Thinking About Positioning and Communicating What You Do

    • Expensive Problem: The Benefits of Pigeonholing

      • 27:08 - Finding Target Markets

      35:25 - Acquiring New Skills to Support a New Position

      39:00 - Refining Your Positioning

      • Marketing, Publicity

        • 56:07 - Positioning Exercise

        Picks

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        Spark by Readdle (Eric)
        AmazonSmile (Chuck)
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        Positioning: The Battle for Your Mind by Al Ries (Philip)
        Rolls MS111 Mic Switch Latching or Momentary Microphone Mute Switch with Passes Phantom Power (Philip)
        The Consulting Pipeline Podcast (Philip)

        ...more
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