In today's episode, we dive into the importance of connecting with your audience by sharing relatable stories and experiences. Learn the art of storytelling, how to meet your audience where they are, and show them what's possible. We'll discuss the techniques to deepen rapport and trust, the three phases of storytelling, and why details matter in your message.

1. Introduction
   • Impromptu recording after a coaching call
   • The key phrase: "Meet your audience where they are, but show them what's possible."
2. Mastering Storytelling
   • Sharing your own story and experiences
   • Reflecting the audience's internal dialogue
   • Questions to ask for better storytelling
3. Connecting with Your Audience
   • Sharing stories of your failures and difficult times
   • How to verbalize what your audience is internalizing
   • Activating the audience's imagination with details
4. The Three Phases of Storytelling
   • The Before Phase: 80% of your message
   • The Discovery Phase: 5% of your message
   • The After Phase: 15% of your message
5. Techniques for Deeper Rapport and Trust
   • Sharing stories that you stand on, not stand in
   • The importance of details in storytelling
   • Controlling your pace during the Discovery phase