The biggest challenge service-based businesses have is lead generation. Learn a novel approach your competitors aren't taking in less than 30 minutes in this episode.

Josh Elledge, our guest, is the founder and CEO of Up My Influence (https://upmyinfluence.com/), which helps agencies, consultants, and B2B service providers with a different kind of lead generation based on platform and generosity.

Josh Elledge's "platform and generosity" method is quite interesting because he not only implements it for clients, but uses it to attract clients to him. It's so fascinating because it truly does make you stand out from the crowd.

Josh lays out the whole thing and teaches you how to do it yourself. So listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.