How do you stand out in a saturated market?

I recently received a question from Jackie who said she’s starting a blog to help other bloggers turn their blog into a business. Now, that’s a pretty saturated market.

There’s a lot of people who blog who are trying to turn their blog into a business. How does she stand out?

Well, that’s not all of her question. She actually said she is also an attorney and she wants to share her legal knowledge with people.

I immediately saw the intersection, but she was talking about two completely separate focuses and she’s wondering: how does she stand out in both of these equally saturated markets?