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161. What’s the ‘Wow Factor’ in Your Brand with Carey Balogh & Lauren Genest of Brand Groupies
Excited to welcome to the podcast Carey Balogh and Lauren Genes, the powerhouse duo behind Brand Groupies, a full-service social media, public relations, personal branding, and podcast management agency. Carey is a visionary entrepreneur with over 25 years experience and has been building brands across several industries in architecture, design and real estate. Lauren is a strategic PR mastermind and corporate communications expert, shaping executive brands for over two decades, taking brands from local to global.
Today we’ll be taking a look into their journey as Together, they bring the spotlight and make sure it never dims. They’re helping B2B leaders create lasting legacies. So, buckle up as we dive into their journey of branding brilliance, PR savvy, and more!
Main Takeaways:
• [1:09] - Lauren’s transition from working with luxury brands like Gucci to the AEC (Architecture, Engineering & Construction) industries and how PR is represented.
• [6:13] - How to channel a PR mindset and find that “wow factor” to set you apart through brand messaging.
• [22:15] - What can repurposing content mean or look like for you?
• [30:40] - Advice, tips and strategies to shake up your industry.
• [37:00] - The resurgence of in-person events and the opportunities that can come from making smaller connections or collaborations.
• [47:05] - Understanding the difference between vanity metrics and authority on social media and which numbers drive your business.
Let’s get connected on Socials!
DOWNLOAD this free tool for you! - My 5-Step Wealth Health Blueprint
Instagram, LinkedIn, & YouTube
For more about Sheley visit: www.sheleybrien.com
Subscribe so you never miss an episode where my guests and I share our biggest, toughest, and most profitable lessons with you! Chances are you found this podcast through a friend or social media and it would mean the world to me if you would pay it forward by sharing this with fellow peers and entrepreneurs hungry for success, without the BS!
Want to follow along with Carey and Lauren?
Website: https://brandgroupies.com
Instagram Link: www.instagram.com/brandgroupies
LinkedIn Lauren Genest: www.linkedin.com/in/lauren-genest-11437982/
LinkedIn Carey Balogh: www.linkedin.com/in/careybalogh
LinkedIn Brand Goupies: www.linkedin.com/company/brand-groupies/?viewAsMember=true
View all episodes
By Sheley BrienExcited to welcome to the podcast Carey Balogh and Lauren Genes, the powerhouse duo behind Brand Groupies, a full-service social media, public relations, personal branding, and podcast management agency. Carey is a visionary entrepreneur with over 25 years experience and has been building brands across several industries in architecture, design and real estate. Lauren is a strategic PR mastermind and corporate communications expert, shaping executive brands for over two decades, taking brands from local to global.
Today we’ll be taking a look into their journey as Together, they bring the spotlight and make sure it never dims. They’re helping B2B leaders create lasting legacies. So, buckle up as we dive into their journey of branding brilliance, PR savvy, and more!
Main Takeaways:
• [1:09] - Lauren’s transition from working with luxury brands like Gucci to the AEC (Architecture, Engineering & Construction) industries and how PR is represented.
• [6:13] - How to channel a PR mindset and find that “wow factor” to set you apart through brand messaging.
• [22:15] - What can repurposing content mean or look like for you?
• [30:40] - Advice, tips and strategies to shake up your industry.
• [37:00] - The resurgence of in-person events and the opportunities that can come from making smaller connections or collaborations.
• [47:05] - Understanding the difference between vanity metrics and authority on social media and which numbers drive your business.
Let’s get connected on Socials!
DOWNLOAD this free tool for you! - My 5-Step Wealth Health Blueprint
Instagram, LinkedIn, & YouTube
For more about Sheley visit: www.sheleybrien.com
Subscribe so you never miss an episode where my guests and I share our biggest, toughest, and most profitable lessons with you! Chances are you found this podcast through a friend or social media and it would mean the world to me if you would pay it forward by sharing this with fellow peers and entrepreneurs hungry for success, without the BS!
Want to follow along with Carey and Lauren?
Website: https://brandgroupies.com
Instagram Link: www.instagram.com/brandgroupies
LinkedIn Lauren Genest: www.linkedin.com/in/lauren-genest-11437982/
LinkedIn Carey Balogh: www.linkedin.com/in/careybalogh
LinkedIn Brand Goupies: www.linkedin.com/company/brand-groupies/?viewAsMember=true