Summary In this conversation, Matt Coffy and Kip Hernandez discuss the critical importance of systematization in business, emphasizing how businesses can struggle without proper systems in place. He explores the challenges of managing workflows, the impact of technology shifts, and the significance of optimizing customer journeys. The discussion also highlights the potential of AI in personalizing customer engagement and the necessity of identifying the right customers for effective marketing. Furthermore, the conversation delves into the role of education in driving business growth and the differences between consulting and performance-based relationships. Finally, it touches on the future of business partnerships and innovative revenue models. Takeaways

• Systematization is crucial for business scalability.
• Businesses often get stuck in repetitive tasks.
• Letting go of control can lead to better outcomes.
• Technology shifts can significantly impact business growth.
• Understanding the customer journey is essential for success.
• AI can personalize customer interactions effectively.
• Identifying the right customers is key to marketing success.
• Education plays a vital role in business growth.
• Consulting relationships differ from performance-based ones.
• Innovative revenue models can enhance business sustainability.