Leadership, Business, Influence, Communication, Franchising

Summary

While it's important to know the definition of influence, it's even more important to understand its "essence." We'll look at that in our Thought of the Day. And in our interview segment, one of the titans of leadership over the last 35 years of the 20th century--and the author of a fantastic new book--will guide us with some absolute gems of wisdom. That and more on today's show.

Bob's Thought of the Day

We'll explore:

• The difference between pushing and pulling in leadership.
• A powerful reminder from Dale Carnegie's classic, How to Win Friends and Influence People: "Ultimately, people do things for THEIR reasons, not OUR reasons."
• Why your influence is dependent upon how abundantly you can actually focus not on your own interests, but rather on the interests of those you're wanting to lead.

Interview with Robert Rosenberg

You'll discover:

• How Robert's new book can help leaders in their personal and business lives.
• The key lesson Robert learned from accompanying his father on a business trip: quality is better than price.
• The importance of giving the consumer something that doesn't exist in the marketplace.
• Why you must take 100% of the responsibility as the leader.
• A critical leadership lesson: running a business is just as much a social entity as a commercial one--maybe more so.
• The importance of communication and defining terms correctly.
• How Robert helped franchisees understand how remodeling their stores could be a great return on investment.
• The story behind Dunkin' Donuts Munchins.

Click to Tweet

• "For me, it all begins with precise language and a clear and unchanging definition of terms." ~Robert Rosenberg, Former CEO of Dunkin' Donuts #leadership
• "As a leader, you do not blame your followers. You take 100% of the responsibility." ~Robert Rosenberg, Former CEO of Dunkin' Donuts #leadership
• "A healthy dose of humility can be the best asset in the pursuit of learning and betterment." ~Robert Rosenberg, Former CEO of Dunkin' Donuts #leadership

Interview Links

Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin' Donuts by Robert Rosenberg

Connect with Robert on LinkedIn

Resources

Endless Referrals: The Go-Giver Way

Order The Go-Giver

Order The Go-Giver Leader

Order The Go-Giver Influencer

GoGiverSalesAcademy.com

Endless Referrals: The Go-Giver Way 2-Day Workshop

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

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