Living on Blockchain

162: Freename: Why Owning Your TLD Could Be the Ultimate Web3 Flex


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In this solo deep dive, I explore Freename, the blockchain-based domain platform that’s reimagining digital identity—one TLD at a time.

With a fresh $6.5M Series A (July 2025) and cross-chain support, Freename lets anyone not just register domains—but own and monetize entire top-level domains (TLDs) like .studio, .dao, or .creator.

We unpack:

  • Why Web2 domains are broken

  • How Freename bridges Web2 + Web3 (yes, DNS compatible!)

  • Why TLD ownership is the new frontier of identity and revenue

  • Its approach to trademark protection, royalties, and decentralized naming infrastructure

    In a world where digital identity is fragmented and rented, Freename offers sovereignty.

    ...more
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    Living on BlockchainBy Tarusha Mittal

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