Author Diary Entries

163: Book launch recap for Small Town Stilettos (part 1 — marketing strategies, mistakes made, and what I'd do differently next time)


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In this episode of the Indie Author Weekly podcast, we are doing PART ONE of the book launch recap for Small Town Stilettos: a modern marriage of convenience!

We discuss: 

  • 5 marketing strategies I used for the book launch.
  • 6 mistakes I made with this book launch.
  • 7 things I'd do differently with a future book launch.

Stay tuned for PART TWO of the Small Town Stilettos book launch recap on next week's episode of Indie Author Weekly — we'll be diving into the numbers (book expenses, book sales, and dollars earned), as well as the mindset stuff that came up throughout this book launch, plus 3 big experiments I want to try for general book marketing.

Resources & links mentioned in this episode: 

  • Learn more about all of Sagan’s books (including the Polyamorous Passions romcom series, Small Town Stilettos, and her business books for solopreneurs) at https://saganmorrow.com/books/ 
  • Get success & life coaching: https://saganmorrow.com/coaching 
  • Tune into Indie Author Weekly on your favourite podcast platform at https://saganmorrow.com/podcast 
  • Subscribe, rate, and review this podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/indie-author-weekly/id1469586590 
  • Enroll in the Productivity Powerhouse anti-hustle e-course: https://saganmorrow.com/powerhouse 
  • Work with Sagan: https://saganmorrow.com/workwithme/ 

Let’s chat about this episode:

  • @Saganlives on Twitter and Instagram
  • Hashtag: #IndieAuthorWeekly
  • Email: [email protected] 
  • Share your thoughts (or submit requests for future episode topics) at https://saganmorrow.com/question 

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Author Diary EntriesBy Sagan Morrow

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