Ivy Tech conducted a major brand research study in late 2020 and early 2021. Our guests today will share what we learned from that research.

Additionally, we talked briefly about how each employee can be a better brand advocate by focusing on outcomes in addition to the exceptional message we have to share around quality and access to education.

Thanks to today's guests:

• Jeff Fanter, Vice President of Marketing and Communications. Systems Office
• Tom McCool, Executive Director of Marketing and Communications, Lafayette campus

Get in Touch

You can connect with Kara Monroe on Twitter @KNMTweets

Reach out with show ideas, comments, or questions via Twitter or at our email address - [email protected].

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Check out show notes, listen to past episodes, and get instructions on how to access the podcast on our website at http://www.ivytech.edu/podcast.