Josh Zloof, Co-Founder & CEO of Sudden Coffee is passionate about more than just serving up a great cup of coffee. After launching several businesses that ended in some success and even more failures, Josh knew he needed to find his “why.” This led to him founding Sudden Coffee on the idea of “making one billion people happy.” Today, Sudden Coffee has served over 200,000 cups of their single origin, speciality grade, instant coffee (delivered right to your door).