A “paradigm shift” is a fundamental change in approach or assumptions. Modern communication is in the midst of one — a change from digital pollution to human-centered communication. 
I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. I co-wrote a book about this communication shift with my longtime friend and colleague Steve Pacinelli, CMO at BombBomb, called Human-Centered Communication. 
(P.S. It is publishing today! Find it here.)  
In this episode, I discuss:
What the implications of a mass mindset are
How Steve and I wrote our book around the insights of 11 experts
How to restore the balance of digital and human in communication
What human-centered communication means for organizations
Why you should read our book 


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