In this interview, Richard Tubb speaks to Jason Kemsley and Bradley Munday, the co-founders of Uptime, a white-label, outsourced solution provider. They offer helpdesk, NOC, SOC and project support. They are also the organisers of a new MSP conference, UptimeLive.

They tell Richard how Uptime helps MSPs and what their typical client looks like. Brad explains the new, emerging MSP model – where outsourcing is used to accelerate growth.

Richard asks Brad and Jason why they think outsourcing has negative connotations, how MSPs should balance technical skills with customer services on the help desk and how the help desk itself is changing.

They also explore why good communication is essential for MSPs, when to outsource your customer services and where artificial intelligence fits in.

Richard asks where the inspiration for UptimeLive came from, how they chose the speakers, and why Levi Roots is their keynote. He also asks Jason and Brad to share their predictions for the future of outsourcing.

• MSP event: UptimeLIVE
• Jason Green, EOS Worldwide
• Chef and entrepreneur: Levi Roots
• John Whitty, Chairman of Air IT
• Book: Anthony Iannarino: Eat Their Lunch