Author Diary Entries

164: Book launch recap for Small Town Stilettos (part 2 — marketing expenses, book sales and dollars earned, and mindset struggles)


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In this episode of the Indie Author Weekly podcast, we are doing PART TWO of the book launch recap for Small Town Stilettos: a modern marriage of convenience!

We discuss: 

  • Breakdown of book marketing expenses and total monetary investment.
  • Results of the book launch (actual numbers for book sales and dollars earned).
  • Mindset struggles and shifts.
  • Next steps moving forward with general book marketing.

Resources & links mentioned in this episode: 

  • Learn more about all of Sagan’s books (including the Polyamorous Passions romcom series, Small Town Stilettos, and her business books for solopreneurs) at https://saganmorrow.com/books/ 
  • Get success & life coaching: https://saganmorrow.com/coaching 
  • Tune into Indie Author Weekly on your favourite podcast platform at https://saganmorrow.com/podcast 
  • Subscribe, rate, and review this podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/indie-author-weekly/id1469586590 
  • Enroll in the Productivity Powerhouse anti-hustle e-course: https://saganmorrow.com/powerhouse 
  • Work with Sagan: https://saganmorrow.com/workwithme/ 

Let’s chat about this episode:

  • @Saganlives on Twitter and Instagram
  • Hashtag: #IndieAuthorWeekly
  • Email: [email protected] 
  • Share your thoughts (or submit requests for future episode topics) at https://saganmorrow.com/question 

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Author Diary EntriesBy Sagan Morrow

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