Accounting is the language of business — but too often, financials are inconsistent, late, or misleading. That false story leads to frustration, costly mistakes, and missed opportunities.

In this episode of the Grow With Purpose Podcast, Joey Brannon sits down with JoAnna Kelso, President of Axis Outsourced Accounting, to unpack why clean financials matter more than perfection. From avoiding “bank balance decisions” to preparing for long-term growth or a business exit, JoAnna explains how consistency in the numbers builds confidence in every decision.

Discover the hidden costs of messy books, the value of having a trusted advisor instead of a reactive bookkeeper, and how weekly clarity empowers leaders to move faster, make better choices, and build a stronger business.