Outbound sales is one of those areas of tech where everyone wants results, but very few teams get it right.

Today’s guest is John Karsant, a sales operator and entrepreneur who’s spent years deep in the trenches of B2B outbound, pipeline creation, and sales development. John is the founder of LevelUp Leads, an SDR and outbound sales company helping startups and growth-stage teams build predictable pipeline without burning out their internal sales orgs.

In a world where inboxes are crowded, buyers are more skeptical than ever, and AI is changing how outreach is done, LevelUp Leads is tackling a very real problem: how do you run outbound in a way that actually works, consistently, ethically, and at scale?

In this episode, we’ll talk about John’s path into sales and tech, what pushed him to start LevelUp Leads, the mistakes companies keep making with SDRs and outbound, and how he thinks about the future of sales development in an increasingly automated world.

Let’s dive in.