Circana Unpacked

#164 - Social Media Is Driving Demand for Fresh

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Cottage cheese. Grapes. Cucumbers. Each of these categories — among others — has seen tremendous sales lifts based on inspiration from social media influencers. Jonna Parker, team lead of Circana’s Fresh Foods Group, and Anne-Marie Roerink, president of 210 Analytics, talk about the opportunity to lean into social media. Explore how you can inspire and entertain young consumers who are still learning their way around the kitchen and the grocery store. 

Highlights: 

  • Gen Z and millennials might be more engaged in social media, but every generation is looking for inspiration. 
  • High inflation is working in grocery retail’s favor, as more consumers avoid restaurants and look for more affordable meal options. Using social media to help consumers save is a big opportunity. 
  • Any product soaring in popularity is replacing another one. How can retailers, brands, growers, and shippers generate new occasions or bring excitement to existing occasions?
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    Circana UnpackedBy Circana
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