Mark Palmer is the SVP & General Manager of Analytics, Data Science & Data Virtualization at Tibco Software where he plays a key role in unlocking the potential of real-time data for their clients empowering them to make faster, smarter decisions. In this episode he shines the light on the importance of Democratization of Data and how by making digital information accessible to the average non-technical user organizations are becoming empowered to accelerate their transformation. Listen till the end for some great brand stories.