A wise person once said, "IF IT AIN'T BROKE, DON'T FIX IT." Yet, the history of marketing and branding is filled with infamous re brands that went right on their corporate butts. Changing a brand name, a logo, or introducing a reformulation can be catastrophic if you don't look at the right metrics or fail to "read the room." In this show, we'll look at a bunch of remakes that went terribly wrong.