I went to a personal branding workshop several years ago where I learned that personal branding includes the practice of curation.

 

What does this mean?

 

It means that personal branding experts teach people how to carefully select the parts of their lives that they will share with you, the customer. 

 

While we all aren’t comfortable sharing all of the struggles of our lives with just anybody, it also feels really gross to me that people share only a curated version of their lives in an effort to manipulate their audience or customer into liking them. What bothers me more than curated lives displayed on social media and online is when those same people claim to be authentic. 

 

This entire week of episodes on the podcast surround the word and definition of the word authenticity. We had a special guest on the show last Wednesday who started us on the journey of this subject. 

 

If you didn’t get the chance to listen to Erika’s amazing interview please click on this LINK to get caught up to speed. To learn more about Erika visit her website at www.erikagerdes.com and make sure you drop her a dm on Instagram or Linked in to thank her for the wisdom she shared here on the podcast. 

 

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