Arcitecta, a leading data management player founded in 1998 in Australia, participated recently to The IT Press Tour in Colorado and beyond an interesting session and talk with the team, I got the idea to interview Jason Lohrey, the founder, CEO and CTO, in other words, the brain behind Mediaflux. We spoke about the root of the project, how did the adventure start and why, how does the product work, its key features and data services, its philosophy and value proposition, the various use cases covered already deployed in 400+ sites, the go to market and pricing model and we conclude with the future directions for the company and the product. Enjoy the listening. Thank you Jason.