Most change efforts don't fail because of bad strategy. They fail because the people leading them are asking the wrong question.

Seth Godin has written 21 bestselling books. He's built movements, challenged industries, and spent decades studying why some ideas spread and others die quietly in conference rooms.

In this conversation, Seth cuts straight to what most change leaders get wrong — and what to do instead.

You'll walk away with:

• A clearer way to think about strategy that actually holds up under pressure
• Why chasing ROI may be the thing killing your credibility — and what to say instead
• How storytelling works (and what has to happen after you tell it)
• What it really takes to lead change when you don't have the authority to force it

This one stayed with me long after we recorded it. I think it'll do the same for you.

🎧 This Is Strategy by Seth Godin — linked in the show notes.