GTM Made Simple

166: Building an ABM Playbook


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Three knowledgeable guests share their experience with account based marketing at the 2017 Revenue Summit. Avi Bhatnagar, Julia Stead, and Bassem Hamdy talk about account based strategies that have worked for them, as well as the hiccups they have encountered using this marketing strategy.

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GTM Made SimpleBy Sangram Vajre

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