Risk tolerance is really interesting. So, when you start a business you can grow it up to the ceiling of complexity that other entrepreneurs have grown their business to, but if you want to break through that ceiling of complexity, you have to try new and different things. So we kind of do the thinking and say, "Here's an idea and it's the best idea that we can come up with and here's the minimum viable product." We've got a guy on our team who loves these prototypes.