Let's talk research & development! #LetsTalkCrops. This episode features some incredible insights from the R&D Manager at Square Roots in Brooklyn NYC, Eli Zimmer. He's tasked with designing and executing growing trials to support new product development, recipe optimization, and plant treatments.

In this #CropTalk podcast, Eli and Bobby aim to demystify the R&D process by simplifying what's often perceived to overly complex. How can an R&D program be developed in a way that doesn't strain the operation and that provides clear, significant ROI on a path of constant improvement?

From setting up trials, to collecting data, to communication with stakeholders along the way, Eli shares some great tips that growers everywhere will be glad they considered.