Will Reeves is CEO of Fold, and a tech entrepreneur with expertise in developing payments solutions. Will continues to work as Head of Payments at Thesis with previous experience as Venture Lead at A3Ventures and Co-founder of Membo. Of note, Will also was part of the early team that brought the Google Store to market, and he led the vision for the cult project, Lightning Pizza, the first real-world service using the bitcoin Lightning Network that allows customers to order Dominos Pizza anywhere in the U.S. with bitcoin.

The Fold app, now available on Android and iOS, allows shoppers to earn bitcoin rewards back (up to 20%) on credit card and lightning purchases when shopping at merchants like Amazon, Target, Starbucks, Uber, Airbnb, and more. Users can spend these rewards on their next purchase, save for later use, or withdraw to a personal wallet.