The first duty in life is to assume a pose. What the second is, no one has yet discovered. - Oscar Wilde

You may never think about it or even be aware of it; but, you have a personal brand. A brand is not something you can opt into or out of. It simply exists. The only choice that you have is how you manage - or choose not to manage - your brand in relation to other people. On today's show, we talk about our own personal brands; how they can help us; how they sometimes hurt us; and, how the goals of brand-building can change over time.

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With audio editing and engineering by ZCross Media.

Full show notes and transcript here.