Today I want to talk with you about audience. How do we prepare our content fora  particular audience?   It means that you are preparing a talk for a particular audience… and there are a few questions that I like to ask myself about my audience so make sure that it resonates..   That is the goal… When our content resonates - it connects. And that’s the whole point!   Resonance and connection is what we’re going for.   Our audience at its very core needs to believe that we know and understand what they’re going through, what they’re struggling with, why there there…   And then we need to have a clear understanding about how we in parciutlar can ease their way a little bit.   What is the thing that you can offer to them that attends to one of the things they’re struggling with.     We’r looking for the venn diagram of audience and speakers- where they and you you connect.   It has nothing to do with being similar - you don NOT have to be the same person or have the same experience in ANY WAY - In fact, if you're not it can be really compelling   But your job as a speaker is to find the bridge to your audience.   Check out these 4 questions that are essential in creating a connection with your audience: